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About Us

Ruth Nuckolls, Founder & CEO

Ruth E. Nuckolls, a true pioneer in the beauty industry, is the esteemed Founder and CEO of R.E.N. Beauty Business Consulting. Her visionary leadership has been instrumental in the company's success. As a licensed Cosmetologist in California, she brings a wealth of knowledge and a deep-rooted passion to her role, enriching her professional journey.

In 2008, Ruth embarked on a transformative learning journey at Hills Beauty Club, a renowned high-end beauty salon in Los Angeles, California. This experience, including an apprenticeship program, exposed her to innovative Korean-style services and laid the foundation for her illustrious career. It ignited her curiosity and passion, shaping her professional journey and inspiring others. This experience taught her about a different culture and the most innovative techniques and provided her with the skills and team values that set her apart throughout her career.

In 2009, Ruth fearlessly embarked on a new career path, transitioning from the pivotal industry to TheraBreath, a privately held manufacturer of oral care products. Though different from her previous work, this move was a testament to Ruth's remarkable adaptability and versatility. She swiftly became an integral part of the team, leaving a lasting impression on her colleagues with her ability to excel in diverse environments.

Upon joining TheraBreath in 2009, Ruth served as a customer service specialist. Her role involved understanding the purpose and functionality of various product profiles. Ruth's deep understanding of the INCI ingredient list and product categories, including medical devices, OTC drugs, dietary supplements, food, and cosmetics, significantly contributed to TheraBreath's rapid growth as a leading oral care brand in America. Her expertise instilled unwavering confidence in her colleagues and clients, inspiring them with her professional capabilities.

By 2017, Ruth had ascended to the position of Wholesale Account Manager at TheraBreath. In this role, she managed all communication with major retailers such as Target, Walgreens, and CVS. She oversaw the US-based wholesale, dental, and international distribution accounts. Her responsibilities gave her an in-depth understanding of the company's business structure and fundamentals as she worked closely with ownership and senior management, further enhancing her professional expertise and instilling confidence in her leadership and management skills.

At the same time, Ruth missed the beauty industry, which has been her passion since she was a girl. She decided to refresh her hair techniques by taking advanced beauty development classes at celebrity hair salon Nine Zero One Salon in West Hollywood, CA, and the talented (Pretty Little Ombre) Jamie Sea, the CEO of The Rising Wolf. Ruth would freelance in Los Angeles and the West Hollywood area, gaining top reviews and endorsements from her clients.

In December 2021, Ruth's strategic insights and business acumen were pivotal in Church & Dwight Co.'s definitive agreement to acquire TheraBreath for $580 million in cash. Her vital reports and insights into the daily operations of both domestic and international accounts were instrumental in the company's transition plan.

Ruth gained a wealth of knowledge and experience from collaborating with the innovative team at TheraBreath for over a decade.

Ruth was eager to return to the beauty industry and determined to carve her path. She has refined her business knowledge by enrolling in the Fashion Institute of Technology (FIT x BEAUTYINC) Beauty Business Essentials hosted by Yellowbrick. She obtained her Business Consulting Certification while becoming a Co-Founder of LL RAN, a minority women-owned beauty products manufacturing company. She negotiated a $100,000 buy for 10% common shares, helping to fund the company.

Outstanding achievements have marked Ruth's journey, but her true motivation has always been a sense of purpose and a desire to make a meaningful impact. She aims to use her knowledge and business experience to empower licensed professionals and entrepreneurs in the beauty industry community, a testament to her dedication and drive.

This led her to establish R.E.N., a consulting firm specializing in the beauty industry. It collaborates with top experts in their fields to provide exceptional business support, achieving mutual success and growth.

Ruth's commitment to continuous learning and staying updated with the latest beauty trends, especially in the hair industry, is unwavering. She actively seeks inspiration and access to the most skilled educators in the field. Her recent visit to The Redken Exchange, the leading industry’s advanced academy in NYC, is a testament to this commitment.

Ruth was thrilled to have the opportunity to gain experience from the exceptional Redken Artists during a 3-day hands-on program, strengthening her core knowledge of hair color, design, and finishing.

Ruth is excited to merge her professional skills with her love for the beauty industry. She wants to add value to your mission and collaborate with like-minded individuals. She is committed to shaping a brighter future for the beauty industry.

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